Sustainable Packaging

Most people know the good feeling of holding a cold bottle or can of their favorite beverage. Few people calculate what it means for the planet. At MillerCoors, we see our containers as opportunities to deliver a great consumer experience with a lighter impact on the earth.

The fact is that packaging can account for more than 40 percent of the carbon footprint of a packaged product because of the materials that go into it and the distances it travels to and from our breweries. We have gathered the life-cycle carbon footprint data for 15 products (SKUs) and continue to refine it with information from our suppliers.
 

A Lighter Profile in Packaging

Since 2008, we have reduced the weight of our packaging materials by 0.5 percent. The majority of this reduction came from reducing the thickness of the cardboard used for 24-pack cases for 12-ounce cans across all of our brands. 

We also released two of our craft beers, Blue Moon Belgian White and Leinenkugel's Summer Shandy, in cans for the first time in 2010.  Aluminum is lighter, has a lower carbon footprint and is the most recycled content of every beverage container, at 68 percent.   

Supporting Consumer Recycling Initiatives 

Learn more about our partnership

Coors Light is the official beer of NASCAR and is proud to partner with the organization on recycling.  Through education on the benefits of recycling and providing access to bottle and can recycling centers on its grandstands, concourses, suites, garages and campgrounds, NASCAR recycled more than 2.5 million beverage containers, or 80 tons of material in 2009.