Preventing Drunk Driving

You Hold the Key. Never Drive Drunk reminds consumers that planning ahead
is key for enjoying alcohol products responsibly. By arranging safe rides home by cab, public transportation or designated driver, MillerCoors reminds our consumers they have the ability to take responsibility into their own hands and get home safely.
 

MillerCoors partners with 1-800-TAXICAB, an easy to remember, toll-free phone call that dispatches a taxi wherever and whenever a customer needs it. This national taxi dispatch service operates in any market where there is existing taxi service and encourages consumers to Just Cab It™
 

MillerCoors Free Rides and Miller Lite Free Rides offer alternative transportation for select cities on key holidays like New Year’s Eve, St. Patrick’s Day, Kentucky Derby Eve and Halloween. In the past 20 years, more than 1.8 million people have taken advantage of free public transit in Milwaukee; Waukesha and Madison, Wisconsin; Minneapolis-St. Paul, Louisville, Kentucky; and Nashville, Tennessee.
 

Through a partnership with the American Motorcycle Association and other organizations, MillerCoors created the Keep Your Balance motorcycle safety program.  It encourages safe alcohol consumption and provides motorcyclists with tools for safe and successful rides on the open road.

MillerCoors values our long-standing relationships with sports and entertainment venues and the fans who attend events. We partner with sports venues and TEAM Coalition to promote the use of designated driver programs and provide training to all stadium and concessionaire staff. Through TEAM's Responsibility Has Its Rewards, fans have the chance to follow their team to major sports events such as the Super Bowl.