Drunk Driving Prevention Programs

MillerCoors is the exclusive partner to 1-800-TAXICAB, an easy to remember, toll-free phone call that dispatches a taxi wherever and whenever a customer needs it.  Since 2006, MillerCoors and 1-800-TAXICAB have offered nearly 146,000 cab vouchers.  We also partnered on the launch of the Miller Lite Taxi Finder iPhone application, which helps consumers locate a cab using GPS technology. 

Miller Lite Free Rides offers alternative transportation for select cities on key holidays like New Year’s Eve, St. Patrick’s Day, Kentucky Derby Eve and Halloween. In 2009, we expanded the program to four new markets, including Panama City Beach, FL; Louisville, KY Nashville, TN; and Chicago, IL.  To date, more than 2.3 million people have taken advantage of free public transit.

Through a partnership with the American Motorcycle Association and other organizations, MillerCoors created the Keep Your Balance motorcycle safety program.  It encourages safe alcohol consumption and provides motorcyclists with tools for safe and successful rides on the open road.

MillerCoors values our long-standing relationships with sports and entertainment venues and the fans who attend events. We partner with sports venues and TEAM Coalition to promote the use of designated driver programs and provide training to all stadium and concessionaire staff. Through TEAM's Responsibility Has Its Rewards, fans have the chance to follow their team to major sports events such as the Super Bowl.