Drunk Driving Prevention Programs

MillerCoors is the exclusive sponsor of 1-800-TAXICAB, an easy to remember, toll-free phone call that dispatches a taxi wherever and whenever a customer needs it.  In 2011, there were 777,507 calls to the toll-free number for taxi service, 1,351,162 visits to the website for taxi information, and 17,112 people used discounted cab vouchers provided by MillerCoors.  Consumers with iPhones can also use our free Miller Lite Taxi Finder app, and those with other smart phones can go to www.MLTaxifinder.com or www.CLtaxifinder.com to get one-touch dialing for a nearby taxi.

Miller Lite Free Rides offers alternative transportation for select cities on key holidays like New Year’s Eve, St. Patrick’s Day, Kentucky Derby Eve and Halloween. By partnering with transit authorities and others, we sponsor free bus rides and taxis.  In 2011, we continued to bring the program to several, including Chicago, Louisville, Nashville, San Diego and Valparaiso, Indiana.  To date, more than 2.6 million people have taken advantage of a safe ride through this program. 

Designated drivers remain one of the most important contributors to drunk driving prevention. In 2010, we encouraged 222,778 people to take the designated driver pledge at sports and entertainment events and civic celebrations. One of our most successful promotions launched at a football game in Chicago at Soldier Field when we, along with the Chicago Bears football team, the National Football League, Illinois State Police, Chicago Police and TEAM Coalition encouraged fans to be designated drivers.You can learn more about the program on RHIR.org or by watching this video.