For the fourth year in a row, Coors Light supported the U.S. Latino community as the official beer sponsor of the National Puerto Rican Day Parade.  The parade drew millions of spectators in Manhattan, on Sunday, June 13, 2010.

In addtion to making a $75,000 donation toward the National Puerto Rican Day Parade Foundation and Diversity Foundation Scholarship Funds, Coors Light provided incentives to consumers who pledged to be a designated driver at the Tropical Night event at the Sout Street Seaport.