Miller Lite TV Spot Encourages Beer Drinkers to Play it Safe

Planning is an important part of any memorable night out with friends. You plan when you’re going out, where you’re going and who’s going.

You also need to plan ahead to make sure you and your friends get home safely at the end of the night.

That’s the message of a new television ad from Miller Lite that debuted during World Cup broadcasts. In the spot, titled “Brad’s Plan,” a guy enjoying Miller Lite with his buddies decides to approach an attractive woman in the bar. It appears his efforts have been successful when we see the two of them in her car, leaving the bar. Eventually, the camera pulls back to reveal that Brad has been joined by his two buddies and that they’re being driven home by the woman. It’s all part of his plan to get them home safely after a night at the bar.

Whether it’s lining up a designated driver, calling a cab or hopping on a bus, it’s important that you think ahead about how you’re going to ensure a safe end to the night for everyone. We hope this ad drives home this point in a memorable way.