Alcohol Responsibility

At MillerCoors, we believe Alcohol Responsibility is essential to our sustainability as a company because of government regulation, societal expectation, and our own determination to grow our business the right way. Our commitment to Alcohol Responsibility is rooted in our 7 Core Alcohol Beliefs:

1. With great beer, comes great responsibility
2. Our beers are enjoyed responsibly by millions of adults every day
3. We engage consumers and stakeholders and work collectively with them to promote responsible enjoyment of our products
4. We care about the harmful effects of irresponsible alcohol consumption
5. Alcohol consumption is for legal age adults and is a matter of individual judgment and accountability
6. We ensure that our marketing practices comply with laws, regulations and voluntary advertising and marketing codes
7. Our company culture values alcohol responsibility and our employees model high levels of conduct

We have established a detailed strategic plan for alcohol responsibility that includes training, marketing, advertising, sponsorships and partnerships. The plan addresses issues and opportunities for our consumers, employees, distributors and retailers. Our most visible programs encourage consumers to make smart choices, such as drinking moderately and safely, without harming others, and planning ahead for a safe ride home. We also work closely with our distributor partners and communities to help them limit underage access to alcohol.